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Unlocking Unicorn Secrets by Kushal Lodha & Ishan Sharma

Original price was: 349₹.Current price is: 249₹.

Author: Kushal Lodha & Ishan Sharma
Binding: Paperback
Language: ‎ English
Pages: 248
Genre: Business

SKU: UUS Category: Business & Investment Tags: Ishan Sharma, Kushal Lodha, Unlocking Unicorn Secrets

Description

In 2022, India, second only to the US, produced more unicorns than any other country in the world. Although ours is a vibrant ecosystem that encourages young minds to take the entrepreneurial plunge, the road ahead is full of pitfalls.

Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India’s new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds, and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative.

The book is a manifestation of the author’s passion for inculcating the entrepreneurial mindset in our nation’s youth, which they do masterfully, by illustrating the success stories of India’s top unicorns.