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Original price was: 299₹.Current price is: 179₹.
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Influence: Science and Practice by Robert Cialdini

Original price was: 279₹.Current price is: 179₹.

  • Author: Robert Cialdini
  • Binding: Paperback
  • Language: ‎ English
  • Pages: 336
  • Genre: Self Help
SKU: INF Category: Tags: , ,

Description

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is a seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

Additional information

Weight 100 g
Dimensions 12 × 2 × 18 cm

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